2022 Collective Arts & Culture Marketing Project
Creativity and culture are the foundation of resilient communities. The goal of the 2022 Collective Arts & Marketing Project is to highlight the impact of the collaborative, resilient, and innovative role arts and culture organizations have in our community.
The ARPA funding was used to produce six episodes of BUZZ, a Roanoke-based public television show that features nonprofit organizations receiving pro bono marketing resources. This 6-part series highlights the innovative and engaging nature of arts and cultural organizations as well as the contributions of the arts and humanities.
Episodes 1 & 2: Roanoke Arts Pop!
The initial two episodes in the series showcase the array of arts and cultural organizations participating in Roanoke Arts Pop! hosted by the Taubman Museum of Art on March 4-6, 2022. This weekend-long event spotlights 35 arts and cultural organizations that bring joy and vibrancy to Virginia’s Blue Ridge region.
Episode 1: Roanoke Art Pop! Preview
Episode 2: Roanoke Arts Pop! Feature
Episode 3: Arts in Healthcare
The third episode in this series centers around the various Healing Arts in Roanoke, focusing on how the arts contribute to creating a healthy community.
The remaining episodes in this project series are taking shape and will likely focus on collective efforts such as Arts in Education, the Arts Role in Economic Development and Tourism, Long Term Endowment strategies and need, the Year of the Artist, and/or the overall identity of Roanoke Arts and Culture.
- Jeremy Butterfield, Roanoke Arts Commission, Member
- Catherine Fox, Visit Virginia’s Blue Ridge, Vice President of Destination Development
- Michael Hemphill, Buzz4Good, Creator and Host
- Douglas Jackson, City of Roanoke, Arts & Culture Coordinator
- Cheryl Mosley, Roanoke Cultural Endowment, Board Member
- Shaleen Powell, Roanoke Cultural Endowment, Executive Director
Special thanks goes out to the Roanoke Arts Commission for advocating for the arts and administering this grant opportunity. The arts help us express our values and build bridges between cultures. The arts are also a fundamental component of a healthy community strengthening social, educational, and economic benefits that persist even in difficult social and economic times.