Roanoke Cultural Endowment https://roanokeculturalendowment.org Mon, 22 Jun 2020 12:59:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://roanokeculturalendowment.org/wp-content/uploads/2019/07/cropped-3beets-fav-32x32.png Roanoke Cultural Endowment https://roanokeculturalendowment.org 32 32 Arts & Culture Provides LGBTQ+ Roanokers With a Safe Space for Self-Expression https://roanokeculturalendowment.org/arts-culture-provides-lgbtq-roanokers-with-a-safe-space-for-self-expression/ https://roanokeculturalendowment.org/arts-culture-provides-lgbtq-roanokers-with-a-safe-space-for-self-expression/#respond Mon, 22 Jun 2020 12:59:27 +0000 https://roanokeculturalendowment.org/?p=11680 A few Sundays a year, while driving around the City of Roanoke, you might spot a group of people being led by scholar, historian, and activist, Dr. Gregory Samantha Rosenthal, or one of their colleagues, walking around Old Southwest. This walking tour informs attendees about the historic inner-city neighborhood and its role as a home to segments of the Roanoke LGBTQ+ community for the last 50 years. 

Rosenthal co-founded the Southwest Virginia LGBTQ+ History Project in 2015, which is committed to researching and telling stories of the LGBTQ+ individuals and organizations in the region. In addition to hosting walking tours in three Roanoke City neighborhoods, the group compiles and delivers these stories through digital archives, document libraries, and oral history recordings through partnerships with the Virginia Room, Roanoke Public Libraries, and Roanoke College, and Roanoke Diversity Center.

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Hey all, So… in Roanoke this weekend? Looking for something to do? Maybe you've got an interest in local LGBTQ history? Or you just want to wander around downtown Roanoke for say 90ish miniutes. Listen Up! The Southwest Virginia LGBTQ History Project is having their newly redesigned and refurbished (wow so sparkling new and gorgeous) Downtown Roanoke walking tour this Sunday (10/20) at 2pm. The tour is about 90 miniutes long and explains different aspects of local LGBTQ history including but not limited to: historic gay bars, sex work, gay rights activism and more supported by numerous quotes and stories recorded from those who lived through it! If you would like to join in on the adventure, we will be meeting up on Sunday at 2pm inside at the Ronoke City Market Building (located 32 Market Square, Southeast Roanoke) But if you can't make Sunday, do not despair! We offer tours just about every month on varying Sundays as well at private group tours at request. To find out more, please follow the link at: https://lgbthistory.pages.roanoke.edu/walking-tour/

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According to their online exhibition, “Coming Out: Gay Liberation in Roanoke, Virginia, 1966-1980“, Roanoke’s “gay liberation” picked up in the 1970s after the political and social movements in the second half of the 1960s. The Old Southwest neighborhood had been abandoned by the city’s upper-class white citizens during that same time in the nationwide phenomenon now known as “white flight,” opening the area to Roanoke’s LGBTQ+ community. Queer Roanokers built safe spaces, like the historic Trade Winds bar or the Horoscope, across downtown and on the edge of Old Southwest, for queer men and women to connect.

The LGBTQ+ community’s investment in Old Southwest improved property values and reduced crime, making the neighborhood more attractive to heterosexual, cisgender citizens. Though the neighborhood isn’t what it was fifty years ago, the neighborhood retains its nickname and identity as Roanoke’s “gayborhood” and continues to be a neighborhood that many queer residents call home.

Today, many arts and culture organizations provide the safe space that the LGBTQ+ community seeks. When relocating from Wichita, Kansas, Vice Mayor Joe Cobb discovered that space through his neighborhood friends in Old Southwest.

“My first introduction to the [Roanoke] arts and culture scene was at the theatre,” Cobb reflects. “One of the first productions I remember seeing was The Laramie Project about the reaction of the 1998 murder of Matthew Shephard, a gay American college student.” 

Cobb describes the arts as a place to find sanctuary but also as a launching pad for artistic expression of the LGBTQ+ community to be shared with the world.

“If you imagine the stage, there’s an effort to create a space on the stage for people to be who they are: to be authentic, to live lives of integrity, to have a place to speak to who they are and to be honored for who they are.”

Shortly after moving to Roanoke, Cobb began working for the Roanoke Symphony Orchestra doing public relations, marketing, and development. This opportunity opened him up to the local arts and culture community, where he discovered how hard they worked together to make Roanoke an arts and culture destination. 

“The arts and culture organizations were already on the forefront of making a difference in the city,” says Cobb. “It’s because of the way arts get into our souls and give us expression to whatever it is that we’re feeling. It feels like that safe space to dwell in uncertainty, but it also helps us find expression for it.”

As Vice Mayor of Roanoke City, one of Cobb’s platform priorities is “energizing our creative spirit to grow an inclusive city”. He encourages the arts and culture community to continue to work with local government and businesses to find ways to rebuild, reshape, and recover our community and economy after the COVID-19 pandemic. 

“I think humanity has always appreciated the arts, but I think we’ve underestimated their value in terms of economic impact, of life-saving characteristics, and of their ability to bring people together in ways that business and government are not able to,” says Cobb. He admires the grit the arts and culture organizations have shown in the depth and beauty of how they have risen to the occasion in times of crisis. 

It is the responsibility of the mainstream arts and culture community to continue to operate within these collaborative spaces – not just with one another, but with the smaller organizations within subcultures. While the LGBTQ+ community has a prominent presence in the mainstream arts and culture community, they have also pioneered their own sub-culture in the area. 

The Taubman Museum of Art is home to Morning Brew Coffee, where Soul Sessions Roanoke takes place. Founder, Bryan Hancock, created the ally program to provide a space for artists to express themselves and share experiences, no matter their ethnic, racial, religious, or gender identities. 

Theatre 3, led by Ami Trowell, supports under-resourced and under-represented communities, using improvisation and company written works that represent a diverse set of perspectives, with a focus on illuminating the artistic expression of frequently marginalized populations along the lines of race, class, gender, age, sexual orientation and other social markers.

While the Roanoke Diversity Center primarily provides the LGBTQ+ community with education and health and wellness resources, they also have programming that embraces artistic expression, whether it’s open mic night or a Rainbow Cinema showing of an LGBTQ+ film. They also house the LGBTQ+ resource library, managed by the SWVA LGBTQ+ History Project. 

Fashionista Roanoke frequently hosts their fashion shows at Center in the Square and the Taubman Museum of Art. At the end of 2019, founder Garland Gravely launched Roanoke’s first Ballroom House, House of Expression, for the LBGTQIA POC community to know that they are loved and welcomed into a family. In this family, members can count on this house to have a place to go to be accepted, whether or not their biological families do. They partner with organizations like the Drop-In Center and Planned Parenthood to provide health and wellness education and support and hopes to hold a drag ball one day. 

The Southwest Virginia LGBTQ+ History Project has also partnered with Community High School to produce an LGBTQ+ history-themed zine and worked with Diversity Camp to provide interactive theatre workshops for LGBTQ+ youth. 

It’s through partnerships with organizations like these that can change lives from a grassroots perspective. That’s just the kind of grassroots engagement Joe Cobb stands for.

“My guiding principles are based upon building a city that believes in equality, and on a deeper level, equity,” says Cobb. “The arts community gets that.”

Arts and culture organizations create those spaces, and to the degree that we can continue to expand them for LGBTQ+ is critical. Pride Month in Roanoke looks a little different this year, but as you go on to celebrate pride throughout the rest of the year, remember what Joe Cobb says: “Continue to be queer. Continue to be who you are in your expression.”

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Give the Gift of the Arts This Holiday Season https://roanokeculturalendowment.org/give-the-gift-of-the-arts-this-holiday-season/ https://roanokeculturalendowment.org/give-the-gift-of-the-arts-this-holiday-season/#respond Mon, 02 Dec 2019 15:31:32 +0000 https://roanokeculturalendowment.org/?p=11675 Lasting Impact of Arts & Culture

Most people think of the holiday season as a time to give the latest toy or gadget that hit the shelf this year or a shiny new piece of jewelry. Sure, those things bring joy to your loved one, but what if you could make that impact last longer than the “latest and greatest” thing? 

When you give the gift of an arts and culture experience, you’ll help them create memories that can last a lifetime. Your purchase will also impact your local economy and community quality of life. Money spent on local arts and culture organizations will go to support local artisans, hospitality workers, and community outreach programs. It’s the gift that keeps on giving!

Top Five Arts and Culture Gift Ideas

While there are endless ways to give the wonder of arts and culture in your community, here are a few of our favorite ideas!

  1. Tickets to Their Favorite Performing Arts Show – Is your loved one a fan of the performing arts? Consider purchasing a set of tickets to their favorite show or season tickets to their favorite performing arts group! The Roanoke Symphony OrchestraMill Mountain Theatre5 Points Music Sanctuary,  and Opera Roanoke are just a few of the local performing arts organizations that offer season passes.
  2. Buy Lessons – What better gift can be giving than inspiring their own creativity and growing their skills with lessons in their favorite form of the arts?! Aspiring young artists have access to a wide variety of lessons and classes that can make their dreams of channeling their creative side come true. RCT: Professional Theatre for Schools & Families offers acting classes and camps, the Jefferson Center’s Music Lab is perfect for musicians, and the Grandin Theatre’s Film Lab is the perfect program for the future Spielbergs. They’ll gain artistic and professional skills that will last their lifetime. 
  3. Donate on Their Behalf – Some people would rather you give to others than themselves. More and more people ask that money originally spent on gifts for them go to one of their favorite organizations instead. If you know that they’re passionate about a local arts and culture organization, let them know you plan to give in their name. Organizations like the Virginia Museum of Transportation, the Historical Society of Western Virginia, and the Science Museum of Western Virginia are some of the many local organizations that have a great impact on our community that would greatly benefit from your support. 
  4. Plan a Day or Night Out -Sometimes the best gift is quality time with one another. If you have a shared interest, why not include yourself in the gift too? Purchase tickets to your favorite classic film showing at the Grandin Theatre and have dinner at your favorite spot in Grandin Village. Does your little one adore animals? Buy tickets the Mill Mountain Zoo and stop at Blue Cow Ice Cream Co. on the way up the mountain! Art fanatics would love spending an afternoon at the Taubman Museum of Art before drinks at their favorite downtown restaurant. The possiblities are endless! 
  5. Buy From a Local Artisan – Independent artists need love too! Works of art from independent artists are lurking in every corner of our beautiful community. RIOT Rooster Indie Craft Fair and downtown Dickens of a Christmas are both great one-stop-shops for local artisan vendors to sell their goods. Downtown is also rich with art galleries with beautiful pieces the put the perfect finishing touch on someone’s home. You can even find pieces for sale at your local coffee shop. 

Whatever you choose to give your loved ones this holiday season, make sure it comes from the heart. Roanoke Cultural Endowment wishes you the happiest of holidays!

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Art to Rescue the River: a Partnership between Mill Mountain Zoo, Clean Valley Council, and Local Artists https://roanokeculturalendowment.org/art-to-rescue-the-river-a-partnership-between-mill-mountain-zoo-clean-valley-council-and-local-artists/ https://roanokeculturalendowment.org/art-to-rescue-the-river-a-partnership-between-mill-mountain-zoo-clean-valley-council-and-local-artists/#respond Mon, 02 Dec 2019 15:30:00 +0000 https://roanokeculturalendowment.org/?p=11671 The Problem with Plastics

Americans consume 1,500 bottles of water every second, and only 23% of plastic consumed in the United States is recycled. That means that 38-50 billion single-use water bottles produced here every year end up as trash, piling up in our landfills and even our waterways.

“It’s a serious issue, especially for our animal habitats,” said Bambi Godkin, Mill Mountain Zoo’s Education and Conservation Manager,” and it can sometimes feel like no matter how much you change your own behavior, you’ll never make an impact on the big picture. I wanted to do something to at least raise the public’s awareness about the problem.”

Using Art to Create a Cleaner Valley

When Godkin had the idea to run a program for artists to create sculptures out of trash collected from Roanoke Valley’s waterways, it felt like an appropriate way to draw different groups together.

“I thought that it would be a good opportunity to form a partnership with another organization in the valley,” said Godkin. “Plus, it seemed like the project would be more successful the more people we got involved.” 

She reached out to Clean Valley Council (CVC), a local environmental advocacy group that runs programs focused on recycling, litter prevention, stormwater protection, and stewardship.

“Clean Valley Council does a lot of great work in and around Roanoke to collect litter that is thrown into animal habitats,” said Godkin. So far in 2019, Clean Valley Council has been involved in fourteen clean-up days, including Fall Waterways, Clean Valley Day, Melrose Clean Sweep, and Tinker Creek Adopt-a-Highway. Over the course of these events, CVC has mobilized more than 2,300 volunteers and collected 1,500 tons (3 million pounds) of trash.

Together, Mill Mountain Zoo and the Clean Valley Council applied for a grant from the Roanoke Arts Commission to get the program off the ground. “It was the perfect match,” said Godkin. 

Last year, the inaugural year of Art to Rescue the River, two sculptures were placed in Mill Mountain Zoo by two local artists: Ruby-Throated Humming Bird by Katherine Devine and Beaufort the Black Bear by Toobz Muir.

“For the contest, we require that the sculptures be of an animal native to Virginia. We want the art to depict animals dealing with the impact of our litter here in Roanoke,” said Godkin.

How You Can Support Art to Rescue the River

Mill Mountain Zoo and Clean Valley Council are in the midst of the submission cycle for next year’s sculptures. They are accepting conceptual sketches of the sculptures and hope to choose the winners by the end of November. Artists will have the winter to produce their sculpture, and the completed pieces will be unveiled in April.

“We are excited to keep pushing forward with Art to Rescue the River. We got it off the ground last year, and we’re ready to continue growing the program and gaining more public exposure this year,” said Godkin.

Mill Mountain Zoo is located in Mill Mountain Park, a beautiful 568-acre regional park just off the Blue Ridge Parkway. Their mission is to promote an appreciation and understanding of wildlife and habitat preservation through the use of quality exhibits and educational programs, and to work in cooperation with other animal conservation programs. Today, the Mill Mountain Zoo is the only major non-profit wildlife attraction on the entire 469-mile span of Blue Ridge Parkway, and enjoys continued success thanks to the support of the community, philanthropic organizations, and private donors.

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Center in the Square and Roanoke County Launch Illuminights at Explore Park November 29 https://roanokeculturalendowment.org/center-in-the-square-and-roanoke-county-launch-illuminights-at-explore-park-november-29/ https://roanokeculturalendowment.org/center-in-the-square-and-roanoke-county-launch-illuminights-at-explore-park-november-29/#respond Wed, 13 Nov 2019 15:20:29 +0000 https://roanokeculturalendowment.org/?p=11667 Christmas lights spark a sense of joy and warmth in a single instant. How warm do you think you’ll be walking through a dazzling world of over 500,000 lights with the ones you love?

Illuminating a Community Partnership

Starting November 29, you’ll have the opportunity to find out. Center in the Square and Roanoke County Parks and Recreation have partnered to present Roanoke’s first Illuminights – Explore Park’s Winter Walk of Lights. This special event is an expansion on last year’s holiday village, creating a half-mile walking tour lighting up the beautiful sights of Explore Park. 

This project was a joint effort through and through. Center in the Square worked diligently to fund the lighting for the project while Roanoke County Parks and Recreation covered the logistics, building, and staffing of the winter wonderland. Both organizations are hopefully that the attraction will bring thousands of families to the Roanoke region for holiday festivities and proceeds from admission fees will be split. 

Winter Walk of Lights Activities

Attendees are encouraged to take their time exploring the illuminated walking path, interacting with the lights as they go. Guests will also enjoy nightly marshmallow roastings and an artisan craft Christmas Market. 

The walking trail is open nightly and bonus activities are featured on select evenings: 

  • Children’s Santa Shop – Let the kids shop for gifts on their own, under the supervision of our staff. Dec. 6, 7, 8, 13, 14, 15, 20, 21, 22 only.
  • Santa Visits – Santa will be available for stories and photo ops. Dec. 16-19, and 23 only.
  • Edible Art – Decorate holiday cookies with us. Dec. 1, 5, 8, 12, 15, 19, 22, 26 & 29.
  • Carriage Rides – For an extra fee, enjoy a magical ride on a horse drawn carriage. $10 per person for wagon style seating. $15 per person for a covered Cinderella carriage. Dec. 5, 12, 19, 26, 31.

How to Attend

Admission for adults (15+) is $13 in advance and $17 at the gate. Children (ages 2-14) will be admitted for $6 in advance or $10 at the gate. If you’d like to volunteer, positions through Roanoke County Parks and Recreation are available online.

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RCT4Teens Tackles Tough Topics Through Theatre https://roanokeculturalendowment.org/rct4teens-tackles-tough-topics-through-theatre/ https://roanokeculturalendowment.org/rct4teens-tackles-tough-topics-through-theatre/#respond Wed, 13 Nov 2019 15:15:24 +0000 https://roanokeculturalendowment.org/?p=11665 There’s a certain stir of excitement during the short pause between the lights going down, the curtain coming up, and the first actor stepping into the spotlight on a stage. All of the playwriting, staging,  and rehearsals finally come together to produce an incredible work of art that pulls the audience in, makes them feel, makes them think, and changes their perspective, if only for a moment.

Since opening in 2008, RCT: Professional Theatre for Schools & Families (formerly Roanoke Children’s Theatre) has strived to provide these impactful moments to young audiences and families in the Roanoke Region and beyond. Through the production of four mainstage plays and musicals throughout the year, academy-based classes, workshops, and theatre camps, RCT provides an opportunity for local youth to learn to appreciate theatre education directly from theatre professionals. They  truly believe that “Theatre skills are skills for life”. 

Purposeful Programming Tackles Tough Topics

One year after opening, RCT launched the RCT4Teens program with the goal of writing and producing performances that focus on relevant, challenging topics that local teens face in their daily lives. These plays are performed at public schools in Roanoke City, Roanoke County, Botetourt, and Salem and cover a wide variety of topics such as bullying, drug abuse, and difficulties with home life. At each performance, RCT partners with local human health organizations to address these issues in group Talk Back sessions and provide counseling and support for teens who reach out for help.

“In 2016, our Ice Cream Man play targeted the rampant issue of heroine abuse in our community,” Pat Wilhelm reflects. “I’ll never forget the moment when a young man raised his hand and said ‘That goes on in my house but they said not to tell. What do I do?’ That was all the proof we needed to know the kind of impact we are making with is program.”

The team at RCT believes that when teens are faced with real stories about real problems in an open and supportive setting, the effect can be life changing.

Tracking Progress

While those live and in-person moments with students confirm Pat’s belief that engaging, relatable performances can change the perspective of a young mind, RCT has taken measures to truly evaluate the impact of the program. By partnering with students at Virginia Tech, they created surveys to provide to students before and after the performances. Since beginning this tracking in 2011, they have seen significant statistical changes in the behaviors and perception of risk for the young people who have participated in the RCT4Teens program. 

For example, the surveys following 2016’s Ice Cream Man performances at Northside, William Byrd, Glenvar, and Cave Spring High Schools revealed that 79% of students said that the performance strengthened their choice to not use illegal substances. They also reported that the performance, paired with the Talk Back, increased their understanding of substance use, abuse, and addition. Finally, they were able to collect additional information through open ended questions that will now guide the Prevention Council of Roanoke Valley in providing resources to local youth regarding these issues. 

Why It’s Important to Your Community

These perspective-changing moments produced by the performances of RCT4teens provide both an immediate and long-term impact in our community. These stories and surveys give students and organizations the opportunity to make changes right away. They also provide a lasting impact on students as they become active members of society. Students who are able to deal with issues like bullying, substance abuse, and mental health head on, at a young age, are more likely to overcome challenges as they grow into adulthood. 

RCT: Professional Theatre for Schools & Families is just one of many amazing arts and culture organizations that fuse engaging experience with education in hopes that they can make a lasting impact on the lives of individuals in the communities they serve. We are proud to support RCT in their mission to provide purposeful program to our local youth. This year, RCT4teens will be tackling the dangers of the Internet, how teens can protect themselves from predators, and the possible effects of social media on mental health. We look forward to seeing the community response on this very important topic. 

About RCT: Professional Theatre for Schools & Families

RCT: Professional Theatre for Schools & Families is an independently owned and operated 501c3 organization located in The Jefferson Center in Downtown Roanoke. RCT is dedicated to providing high-quality theatre education and entertainment to families, schools, and children with year-round programming. 

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The Grandin Theatre: The Last One Standing https://roanokeculturalendowment.org/the-grandin-theatre-the-last-one-standing/ https://roanokeculturalendowment.org/the-grandin-theatre-the-last-one-standing/#respond Tue, 12 Nov 2019 18:11:55 +0000 https://roanokeculturalendowment.org/?p=11660 Roanoke’s Grandin Theatre has undergone several revisions over the years and today stands as an example of what can be done when the arts community is serious about a project.

The Grandin Theatre, once one of more than 15 neighborhood movie palaces in Roanoke now occupies a niche that is unique in Western Virginia. Its four screens still feature popular movies on a daily basis, but they also screen foreign films, documentaries, independents, specialty movies and even those locally produced.

In recent years, it has been an occasional music hall, a live theater and a film lab where students turn out their own movies, some of them quite impressive. The Grandin is a community center, an art museum and a perfect setting for birthday parties. You can still find Saturday morning matinees for children there. It is at the center of a neighborhood economic development experiment that has become a role model for other neighborhoods and even other cities.

Over the years since it opened in 1932, showing “Arrowsmith,” the first movie with sound shown in Roanoke, the Grandin has changed hands several times and is now a non-profit owned and operated by the Grandin Theatre Foundation, formed in 2001 by Roanoke business notables Ed Walker and Warner Dalhouse.

Following is a look at how the Grandin Theatre developed and what it has become.

The Early Years

Roanoke’s history with movie theaters is more than a century old now, formally beginning with the opening of the Jefferson Theater in 1910. Many of the early free-standing, single-screen theaters—one a 5-cent small screen and three others Nickelodeians—closed by 1930 and most of the rest were shuttered by 1978 with the razing of the Jefferson Theater downtown.

Remaining today and standing alone is the Grandin Theatre, an entertainment center not as grand as the American was for many years, but one of the country’s last old-style, architectural mish-mash community movie house that has found a stable, healthy place in Roanoke’s culture.

Roanoke theaters in the first half of the 20th Century were plentiful, including the grand American, the Lyric, the Bijou, the Isis, the Princess, the Comet, the Virginia (for African-Americans), the Lee, the Electric Parlor, the Wonderland, the Azusu, the Boston, the Roanoke, the Jefferson, the Rialto, the Park and the Virginian.

When the Grandin opened on March 26, 1932 tickets cost a quarter for adults and a dime for kids. Fresh, aromatic popcorn, candy and soft drinks refreshed the audiences. The theater held 944 people on the floor and balcony and had “special equipment for the hard of hearing”.

Eubank & Caldwell architect John Zink’s creation mixed Spanish colonial, colonial revival, Italian Renaissance and classical revival—an odd combination if one exists. But it works, especially the gargoyles overlooking the main theater.

The Grandin remained an ordinary neighborhood cinema for more than 40 years, until it closed in 1976. It was, as it still is, the center of Grandin Village and a destination, though there was plenty of competition for the movie dollar (or dime, as it were). For a number of those years, the neighborhood and the theater were linked to downtown Roanoke by trolley, basically shrinking the size of Roanoke.

The Playhouse Years

The Grandin closed in 1976 because of financial challenges and was taken over by Mill Mountain Theatre which produced 30 shows like “The Sound of Music,” “Guys and Dolls” and “Annie Get Your Gun” over the next seven years. Mill Mountain’s home on the mountain had burned to the ground, leaving it with no place to go.

Jim Ayers and Mona Black helped lead the MMT back at the Grandin.

Jere Hodgin, former creative director at Mill Mountain Theatre after it moved to its permanent home in downtown Roanoke, says, “Fewer than a dozen people acted in all three Mill Mountain venues and I’m the only one left who directed at all three. I stood there and watched Mill Mountain Theatre burn on the mountain.”

Today, Ginger Poole the MMT creative director, says simply, “Without the Grandin Theatre, we wouldn’t be here.”

The first season for the live theater was called the “Phoenix Season” and actor/director Ernie Zulia (now head of the Hollins University Theatre Department) says, “We had theater ghosts and movie ghosts at the Grandin.”

The legend of those movie ghosts remain strong.

The Music Hall

In 1983, Jack Andrews bought the Theatre and screened classics, second run movies, and art films. He also presented live music shows. During this time, blues musicians such as John Lee Hooker, Ray Charles and BB King rocked the house.

In 1984-’85 Phillip Poff began bringing in music shows, most of it reflecting his taste for blues and jazz: Bobby “Blue” Bland, Ray Charles, B.B. King, Buddy Rich, John Prine, Delbert McClinton (who kicked off the series with the local Rhythm Doctors opening for him). Chet Atkins and Tammy Wynette added a country flavor. Poff did it on a wing and a prayer: “We didn’t have much money,” he says.

Beginning in 1984, there were 13 shows in 13 months. He had to schedule two Ray Charles shows in a day to pay the legendary musician. In the end, “we lost a lot of money but …” His voice trailed off.

The Lindsey Years

In 1985 the Grandin closed its doors once again, this time due to financial issues. However, in 1986, the theatre opened under the ownership of entrepreneur Jim Lindsey and the guidance of manager Julie Hunsaker, his sister.

They brought in art house, indie and foreign films, re-decorated the theater with 1930s flair and added programming to get the community involved. Hunsaker even brought in comedy legend Bill Murray, who in 1990, hosted a benefit to help the Grandin pay its bills.

Lindsey says buying the Grandin was not a spontaneous decision: “I had been obsessed with having a movie theater for years,” he says. “I went all over the region looking for one and even considered the Jefferson when it closed. I looked at a lot of buildings with converting them in mind.”

When the Grandin Theater came up for sale, he jumped at the opportunity, looking at the Vinegar Hill theater in Charlottesville for inspiration. “It is what the Grandin became,” he says, “but we did things they didn’t do.”

The theater had one screen at the beginning and that was found to be financially limiting. “We were showing two or three different movies a day, and having mini-festivals. But we finally realized we couldn’t do it with one screen.” So two screens upstairs and a screening room downstairs were added. Another screening room downstairs behind the concession stand came a bit later. All of that increased capacity and potential for variety.

“We had been losing money rapidly,” says Lindsey, but the bleeding stopped with the additions. “We started climbing back and in less than a year after we opened” the theater was doing well.

Lindsey credits his sister with making a huge difference in perception and in fact. She was the creative genius and the face of the theater in the community. “Julie created so much enthusiasm,” Lindsey says.

Then unanticipated problems arose with distribution, which would eventually lead to the theater closing again. “We were getting sub-runs, foreign films and films that didn’t come here,” Lindsey says. “We had to juggle the mix. Distributors, however, “got stronger and meaner, trying to block us at every turn. The big theaters were dominant in the area” and didn’t want the Grandin to succeed.

Grandin was operating with 93 percent of its revenues coming from tickets and concession sales. The generally accepted blend is 60 percent tickets/concessions and 40 percent from other sources. In November of 2001, The Grandin Theatre was forced to close for the third time because the numbers just didn’t add up.

The Grandin had become a community treasure again under Lindsey and Hunsaker, even to the point of helping raise a lot of Raleigh Court’s children at its ticket booth, concession stand and film room. Several of them went on to careers in the movie business.

Up To Date

The effort to save the Grandin one final time fell to the people of the Roanoke Valley. Under the guidance of developer Ed Walker, whose specialty is renovation of old property, and retired banker Warner Dalhouse the Grandin Theatre Foundation was formed. Over the next year, the Foundation raised $1.5 million to buy and renovate the theatre, with architect Richard Rife providing the drawings.

At one point, Roanoke City Council held a vote to approve a $50,000 matching grant for the theater. Walker called a Foundation board meeting to announce Council’s decision and led with this: “City Council has just unanimously approved our funding on a 6-1 vote.”

Now, the work had to begin.

Jason Garnett, who had been with the theater in one capacity or another since his teenage years in the 1990s became projectionist and later general manager. He recalls the renovation in 2002:

“When I started, there were five screens. Where the concession stand is now was another screening room that sat maybe 35 people. The booths were a mishmash of equipment. Every booth was different with its own idiosyncrasies with various models of Simplex and Century projectors, all made between the 1930s and ’50s but they were workhorses and were part of the charm. The sound systems were a mixed bag too. Every room had something different.

“When we renovated the theatre in 2002, all the booths were made uniform with the exception of the main, where we splurged for Dolby Digital.” More improvements followed.

Garnett says, “The theatre reopening was an exciting time. There was a bit of nostalgia for Julie’s time there, though. She brought a charm to the place that was missing after the renovations. I remember opening night being extremely stressful. We had been working 15-plus hour days trying to get the booths up and running.

There was a gala next door to the theater opening night and the theater was to open with an evening show, but the late Mark Jamison, known as the Neon Man had not completed the marquee. He was on a ladder working furiously until virtually the last minute. Says Garnett, “We couldn’t find a color photo of the original marquee so he estimated the colors by the grey scale of the black and white photo we had.” That worked and people who recalled the original marquee said the reproduction was spot-on.

Success was sporadic for the next few years under the guidance of Executive Director Kathy Chittum. She was quite good at getting movies and running the theater. But she made it clear she was not a fund-raiser, something the board expected from her. Eventually, the board dismissed Chittum, replacing her with the estimable Ian Fortier, who was at the Jefferson Center at the time in August of 2014.

Fortier almost immediately stabilized the theater and established its Film Lab, a school for youngsters to learn film-making, something Garnett had suggested to the board for years.

Buying the theater from the Lindseys, says Stavola, “was a leap of faith. When we agreed to buy, we didn’t have the money.” That meant creating ways to bring it in and the ideas came fast and furious with much of the community taking part. There were sidewalk stars ($1,000 each, which could be paid for with a credit card), plaques on seats, children-led fundraisers, and others.

Rife says, “We expanded programs with special events and showings, building a relationship with interested groups.” Autistic children were brought in for a film with lights up and sound down; there were programs for the city’s Jewish community, for African-Americans and “we brought in people to expand the base.”

With Fortier running the show, the theater stabilized financially in a hurry. The pay scale has improved and the Grandin has gone to green power use and green habits (composting drink containers, for example).

Fortier had earned a reputation as an innovator while second in command at Roanoke’s Jefferson Center and he almost immediately proved how sound the reputation was. There was considerable operational chaos at the Grandin when he stepped in. Fortier recalls, “Ads were not screened, movies not beginning on time, staff morale down, no leadership, a non-friendly environment, cleanliness, inconsistencies throughout.”

Fortier says, “A lot of people came to the theater, but they were not made to feel good about it.” That was about to change. He was looking for what he calls “standard business protocol.” In 2015, he sought to rebrand the theater. It was an historic landmark, an icon and that was useful. “It was so much more than a theater” and the challenge was how to present that reality.

The Grandin is now in its seventh straight year in the black and has no debt mostly because it has expanded its base and found new ways to bring in money. “I’m surprised how quickly it happened,” Fortner says. “We just stormed through it in 2014” and the success has continued unabated. “It was 90 percent ticket sales and concessions when I got here, but now it’s 65-35” and the theater was just granted permission by the state to sell alcohol.

“The Grandin will continue to evolve,” says Stavola. “It is a product of this community believing in itself and investing in itself.”

(Dan Smith is a veteran journalist with more than 50 years’ experience, much of it in Roanoke. He is a member of the Virginia Communications Hall of Fame and a former Virginia Business Journalist of the Year. He has won many awards in all phases of news production, including design and photography, news, sports, feature writing and editorial. His Public Radio essays have won state awards and he is the founder of the Roanoke Regional Writers Conference at Hollins University.)

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City of Roanoke’s Nonprofit Arts and Culture Industry Generates $64.2 Million in Economic Activity and Supports 1,774 Jobs Annually According to Americans for the Arts https://roanokeculturalendowment.org/city-of-roanokes-nonprofit-arts-and-culture-industry-generates-64-2-million-in-economic-activity-and-supports-1774-jobs-annually-according-to-americans-for-the-arts/ https://roanokeculturalendowment.org/city-of-roanokes-nonprofit-arts-and-culture-industry-generates-64-2-million-in-economic-activity-and-supports-1774-jobs-annually-according-to-americans-for-the-arts/#respond Thu, 10 Oct 2019 14:30:31 +0000 https://roanokeculturalendowment.org/?p=11568 At an event today at the City Market Building, the Roanoke Cultural Endowment unveiled the results of Arts & Economic Prosperity 5, the most comprehensive economic study of the City of Roanoke’s nonprofit arts industry ever conducted. According to the study, the nonprofit arts and culture industry generates $64.2 million in annual economic activity in the City of Roanoke – supporting 1,774 full-time equivalent jobs and generating $6.5 million in local and state government revenues. Arts & Economic Prosperity 5 was conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education.

Results show that the City of Roanoke’s nonprofit arts and cultural organizations spent $25.4 million during the fiscal year 2018-19. This spending is far-reaching; organizations pay employees, purchase supplies, contract for services and acquire assets within their community. Those dollars, in turn, generated $18.8 million in household income for local residents and $2.4 million in local and state government revenues.

As a Roanoker who feels a great deal of pride for the cultural vibrancy of our valley, Roanoke Cultural Endowment board member, Katherine Fralin believes “the arts make a difference in our region that takes form in two outcomes: they connect every one of us as human beings, and together, the arts propel our economy. This study sends a clear and welcome message: the arts are an investment that delivers both community well-being and economic vitality.”

Nationally, the Arts & Economic Prosperity 5 reveals that the nonprofit arts industry generated $166.3 billion of economic activity in 2015. This activity supported 4.6 million jobs and generated $27.5 billion in revenue to local, state and federal governments.

“This study demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts. “A vibrant arts and culture industry helps local businesses thrive and helps local communities become stronger and healthier places to live. Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally the arts mean business.”

Arts Industry Boom for Local Businesses

In addition to spending by organizations, the City of Roanoke’s nonprofit arts and culture industry leverages $38.8 million in event-related spending by its audiences. As a result of attending a cultural event, attendees often eat dinner in local restaurants, pay for parking, buy gifts and souvenirs, and pay a babysitter. What’s more, attendees from out of town often stay overnight in a local hotel. In the City of Roanoke, these dollars support 982 full-time equivalent jobs and generate $4 million in local and state government revenues.

“This study is a myth-buster,” says Roanoke Cultural Endowment board chairman, David Wine. “It alters the perception that the arts are luxuries worth supporting in prosperous times but hard to justify when the economy is struggling. At a time when governments at all levels are making tough budget choices, this study sends an important message: That support for the arts does not come at the expense of economic development. Rather, it is a vital industry – one that supports jobs, generates government revenue, is the cornerstone of tourism and economic development, and drives a creativity-based economy.”

The Arts & Economic Prosperity 5 study was conducted by American for the Arts and supported by The Ruth Lilly Fund of Americans for the Arts. Americans for the Arts’ local, regional, and statewide project partners contributed both time and financial support to the study. Financial information from organizations was collected in partnership with DataArts™, using a new online survey interface. For a full list of the communities who participated in the Arts & Economic Prosperity 5 study, visit www.AmericansForTheArts.org/AEP5Partners.

Read the Full Report or One-Page Summary.

About the Roanoke Cultural Endowment: Roanoke Cultural Endowment is a non-profit community endowment formed in January 2015 by resolution from Roanoke City Council as a private-public fund comprised of both city dollars and private dollars. Upon reaching a goal of $20 million within 10 years, the Endowment will award operational grants to arts and cultural organizations in the City of Roanoke. This will provide operating funds to organizations through a
process that is less random, less political, more predictable, and more stable. The Roanoke Cultural Endowment’s vision is to foster the growth, vitality, and future of a vibrant community where arts and culture are accessible to all and valued as a critical component of a healthy region. 


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Science Museum of Western Virginia Has Their Eye on the Future https://roanokeculturalendowment.org/science-museum-of-western-virginia-has-their-eye-on-the-future/ https://roanokeculturalendowment.org/science-museum-of-western-virginia-has-their-eye-on-the-future/#respond Mon, 07 Oct 2019 21:12:40 +0000 https://roanokeculturalendowment.org/?p=11563 For 30 years, the Hopkins Planetarium at the Science Museum of Western Virginia (SMWV) served as a place for students and community members to learn and enjoy immersive experiences relating to science and technology. Students from surrounding schools had the opportunity to explore the night skies and learn about outer space; couples could visit on a Friday night to enjoy a laser light show. 

After funds fell short during the museum’s renovations in 2013, the planetarium remained in the same state that it had been for the past 30 years.  In May of 2018, the museum set their sights on the next evolution of the planetarium: The Eye

Inspiring Innovation Through Partnerships

The idea for The Eye was birthed out of the SMWV’s longstanding partnership with Virginia Tech, which was established in 2011 after identifying an opportunity to bridge the innovation and technology coming out of the university with the rich cultural hub of Downtown Roanoke. This partnership would provide the museum with the resources to have up to date exhibits and access to science and technology experts for educational programming. The university would gain access to new community audiences and strengthen the impact of their work. 

“The Eye emulates our mission entirely,” says Rachel Hopkins, Executive Director of the museum. “We hope to build and share this educational resource with our region and create a space that puts Roanoke on the map as a community that values the sciences.”

The revolutionary technology behind The Eye was created by scientists at Virginia Tech and mimics the experience of The Cube, located at Virginia Tech’s Institute for Creativity, Arts, & Technology. Using the Elumenati’s OmniFocus projection system, The Eye will be able to produce a 360-degree content viewing experience like no other. The fully immersive augmented reality display will allow students and community members to experience data, storytelling, and learning like never before. 

https://www.youtube.com/embed/Mc2z7qb2iYQ

Why It’s Important 

Expanding Horizons for STEAM Education

Upon opening, The Eye will be the only space of its kind on the East Coast and will serve as one of the most high-tech classrooms in the country for the 36,000 students that are educated at the museum each year. Educators will have access to a large library of free content that can be leveraged for a variety of SOL-based topics. The Eye will be able to engage students in a way that speaks to their experiences in the modern digital world. 

Providing a Resource for Local Businesses and Institutions

The possibilities for content creation and display with The Eye are endless. Whether it’s a robotics company trying to emulate the experience of riding in an autonomous vehicle or a group of firefighters training to identify building safety hazards during an emergency, The Eye can serve as a resource for organizations looking to step into the future. 

Strengthening the Region’s Innovative Identity

With the proposed Innovation Corridor in Roanoke, powered by the presence and growth of Fralin Biomedical Research Institute at VTC, our region is experiencing a boost in tourism and a stronger innovative identity. Researchers and engineers will be able to utilize The Eye to present world-class research and innovative concepts to peers and the general public. This will strengthen our regions ability to recruit top scientists and researchers. As the only space of its kind in this area of the United States, we expect that researchers and scientists will come far and wide to utilize the space and share their ideas.

Aside from industrial and corporate tourism boost, we also expect tourists from the general public to flock to public events in The Eye. We hope to bring back traditional classics like laser shows and starry nights. Imagine watching a Virginia Tech basketball game in 3-D from the comfort of the planetarium. 

How to Show Your Support

Technology like this requires investment. Because the infrastructure of the dome already exists, Science Museum of Western Virginia only needs to raise a $500,000 to complete the renovation. With the help of corporate and foundation contributions from the community and a $100,000 matching grant from a family foundation in Richmond, VA, the museum is hopeful to begin renovations in early 2020. 

The Science Museum of Western Virginia is looking to the community to help them raise the remaining funds needed. If you’re interested in supporting the future of STEM education, research, and tourism in the Roanoke Valley, donate through the SMWV’s GoFundMe page. 

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About the Science Museum of Western Virginia

The mission of the Science Museum of Western Virginia is to make science and technology accessible to all people by being an outstanding regional institution that ignites and nurtures life-long learning. They fulfill their mission by providing interactive exhibits, offering innovative programs, and creating an atmosphere that stimulates curiosity and wonder.

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Star City Arts Festival: A True Cultural Community Event https://roanokeculturalendowment.org/star-city-arts-festival-a-true-cultural-community-event/ https://roanokeculturalendowment.org/star-city-arts-festival-a-true-cultural-community-event/#respond Mon, 07 Oct 2019 21:09:00 +0000 https://roanokeculturalendowment.org/?p=11561 What happens when arts and culture organizations from different backgrounds come together for one spectacular day? 

You get a magical event like August 24th’s Star City Arts Festival. 

Led by local arts and culture mainstay, Roanoke Symphony Orchestra, the inaugural community event took place at Roanoke’s Elmwood Park. After holding their first Symphony Under the Stars at Elmwood in 2017, it was clear that this revived venue also revitalized the community’s interest in local festivals and performances. They knew it would be ideal for an arts and culture festival. 

A New Spotlight on Roanoke Arts & Culture

While the Taubman Art Museum’s Annual Sidewalk Art Show brings artists and tourists from far beyond our region, the goal of Star City Arts Festival was to uplift the wider variety arts and culture organizations that call this region their home. That meant bringing visual arts, performing arts, and cultural organizations together for one big celebration.

Upon entering the park, attendees were greeted with a long row of booths from local organizations like the Center in the Square, Taubman Museum of Art, Science Museum of Western Virginia, and more. Attendees enjoyed performances from the Southwest Virginia Ballet and Roanoke Ballet Theatres, Mill Mountain Theatre, Roanoke Children’s Theatre, Grandin Theater,  and the Jefferson Center’s Music Lab. The event finale featured a breathtaking performance by the Roanoke Symphony Orchestra accompanied by the Southwest Virginia Ballet. Music in the stylings of R&B, Gospel, Latin, and more filled the air throughout the day.

Why It’s Important

It was important to the organizers and sponsors of the event to avoid charging admission fees so that anyone seeking a day full of arts and culture would be able to attend. 

As a sponsor of this event, we were blown away by the energy put into the event and the enthusiasm of the crowds. With around 5,000 attendees, local organizations had the chance to directly engage with local citizens and future arts advocates. 

While there is no official date set for Star City Arts Festival 2020, everyone involved is very hopeful that the event will return. 

About the Roanoke Symphony Orchestra

The Roanoke Symphony Orchestra, founded in 1953, is the largest orchestra in Virginia west of Richmond, and is the oldest continuously operating professional symphony in the state. RSO is dedicated to enriching lives, educating, and entertaining diverse audiences in western Virginia with the highest quality instrumental and choral concerts, and enhances traditional performances with innovative programming in a welcoming environment.

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5 Ways to Get Your Kids Involved with Arts & Culture in Roanoke. (w/ video) https://roanokeculturalendowment.org/arts-culture-boost-academic-performance-for-students/ Fri, 09 Aug 2019 16:21:29 +0000 https://roanokeculturalendowment.org/?p=3121 The Role of Arts & Culture in Childhood Development

Exposure to the arts and culture boosts learning and achievement for students and teaching creativity develops critical thinking skills, engages students, and fosters innovation and success. There’s actually a handful of lasting effects Arts and culture can play in the lives of your children:

  • Early childhood arts education improves vocabulary, communication, memory, and social-emotional development in young children 
  • Music training increases brain and cognitive development in three- to five-year-old children 
  • Students in high-quality school music programs score higher on standardized tests 
  • High arts involvement among disadvantaged students is related to finding better jobs, earning degrees, and volunteering

How to Get Your Kids Involved

Roanoke Arts and Culture community offers a lot of ways to get your kids involved, and most likely, it will be something they are already interested in exploring. Here are some of our favorites:

1. The Living River Exhibit at the Science Museum of Western Virginia

2. Weekly Art Classes at the Taubman Museum of Art

Children painting during art class in Roanoke

3. The Roanoke Children’s Theatre

Roanoke Childrens theatre

4. The Roanoke Valley’s Children Choir

Roanoke's children choir at DC

5. The Roanoke Pinball Museum

pinball

Happy exploring!

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