Arts Advocacy

Strengthening Roanoke’s Future through a legacy of meaningful support of community arts and culture.

Arts and Economic Prosperity Report

How Much Are the Arts Really Worth to a Community?

The Roanoke Cultural Endowment is determined to find out. Which is why we commissioned a study by Americans for the Arts to examine the economic impact that arts and culture can have on the Roanoke Valley.

Arts & Economic Prosperity 5 provides evidence that the nonprofit arts and culture sector generates $64.2 million in total economic activity, supports 1,774 full-time equivalent jobs, generates $41 million in household income to local residents, and delivers $6.5 million in local and state government revenue. This economic impact study sends a strong signal that when we support the arts, we not only enhance our quality of life, but we also invest in the City of Roanoke’s economic well-being.

Advocate for the Arts

It might sound intimidating; however, anyone can be an arts advocate. In fact, you’re probably advocating for the arts already without realizing it. Here are a few ways you can help:

Want even more ways to get involved? 

Other Ways You Can Help

Attend an Arts or Cultural Event
Sounds easy, right? It is! Roanoke offers some of the best arts and cultural events in the region, and they are right here in our backyard. Attend a performance, visit a museum, or purchase art from a local artist. The hardest part is deciding which incredible event to attend! Check out the Visit Virginia’s Blue Ridge event calendar for a list of current arts and cultural events.

Impacts of Supporting Arts & Culture

Quality of Life

Supporting the arts & culture helps improve the quality of life by:

Providing inspiration and enjoyment to residents

Beautifying shared public spaces

Igniting the mind to stimulate new ways of thinking, communicating, and doing business


Exposure to the arts & culture boost learning for students by:

Improving vocabulary, communication, memory, and social-emotional development in young children

Increasing academic performance and scores on standardized tests.

Finding better jobs, earning degrees, and volunteering.


Supporting the arts and culture helps reinforce the social fabric of our community by:

Preserving historic and cultural heritage

Providing a better understanding and an appreciation for cultural diversity

Facilitating connections and reducing barriers between diverse groups (e.g. age groups, ethnic groups, socioeconomic classes)

©2024 Roanoke Cultural Endowment. All rights reserved.